Design of a 100% online training itinerary for the distribution channel

Reto: The path to success

An industrial sector multinational needs to train and promote a new type of disruptive technology in the distribution channel that it was launching to the market.

Solución: The key to transformation

It is proposed to carry out an international training program, with a 100% online itinerary, based on existing technical content, innovative in its format and content. During the process, different learner personas are defined and a scoring is assigned to each one. The program integrates a corporate (LMS) and personalized (LXP) learning management system.

For promotion to the distribution channel, Inbound Marketing campaigns are launched to the database and external media, activated in Salesforce, thus attracting participants, and conversion analysis techniques are applied. In addition, protocols are established for the sales team to activate opportunities during the training.

Resultado: The impact of collaborative work

• Reduction of overall training costs.
• Unified global product discourse with local market variations.
• Access to new audiences of influencers, who were not visible to the organization.
• Increased visibility of the company and brand positioning in disruptive technology.
• Increased sense of belonging of certified influencers.
• Acceleration of sales funnels in relation to new products.