Sustainability: the benefits of the cloud and Google Cloud

Sustainability as a fundamental pillar in companies

Sustainability is crucial in business strategy for three main reasons:

• Environmental Change Need. The urgency to combat climate change and resource degradation is driven by society and authorities, with the IPCC highlighting the need for significant reductions in CO2 emissions by 2030.
• Sustainability Requirements. Governments and public entities are imposing sustainability criteria for companies that wish to participate in tenders. For example, the European Union has adopted the European Green Deal, which sets ambitious sustainability goals for 2050, including climate neutrality. There is currently a clear preference among consumers for sustainable companies.
• Economic Benefits of Sustainability: According to McKinsey & Company, sustainable practices can reduce operating costs by up to 60%, demonstrating that sustainability improves efficiency and profitability.

How does the use of the cloud improve sustainability in companies?

The cloud is a reality that has already disrupted markets. According to the IDC report "State of the Cloud in Spain 2023", a compound annual growth rate of 21.2% is expected between 2023 and 2026 in the unified markets of Infrastructure as a Service (IaaS) and Platform as a Service (PaaS), representing 40% of essential IT spending by organizations.

The adoption of cloud technology is a **safe bet when it comes to improving business sustainability**. This transition to the cloud offers a series of benefits that not only optimize operations, but also contribute to environmental care. Let's see four reasons why this is the case:

• Energy Efficiency: Cloud data centers, such as those from Google Cloud, are designed to be energy efficient, reducing companies' carbon footprint.
• Hardware Reduction: Migrating to the cloud reduces the need for physical hardware, saving resources and space, and decreasing the production of electronic equipment and waste.
• Use of Renewable Energies: Providers like Google Cloud use renewable energies in their data centers, allowing companies to access a sustainable infrastructure without investing directly in it
• Efficient Scalability: The cloud allows companies to adapt their computing resources to their needs, avoiding waste and reducing energy consumption.

Google Cloud: sustainable and efficient cloud

Google Cloud is a cloud platform that helps companies achieve their sustainability goals. Here are four policies that Google is already implementing to offer its customers a green service committed to the planet.

Circular economy-based supply chain

Google Cloud bases its operations on the circular economy. This influences the way it designs its products, the data centers that power the platform, and the digital infrastructure. This helps reduce waste and make use of many materials that are already in use.

Tools to improve sustainability

Thanks to artificial intelligence, Google is able to offer its customers specific tools that facilitate sustainability improvements. An example of this is Carbon Sense, included in Google Cloud, which reports the carbon emissions associated with your company's use of the service. Additionally, it provides suggestions to reduce the footprint of your operations.

Long-term commitments

Google Cloud maintains a long-term commitment to sustainability and reports annually on the progress made in this regard. By 2030, Google has set the goal of achieving zero emissions for its cloud services platform.

Enhanced sustainability goal tracking

By choosing this platform, you will have much more information to help your company achieve its sustainability goals. Thanks to Google Cloud, it is much easier to track your progress and make informed decisions in this regard.

SEIDOR brings Google Cloud sustainability to your company

At SEIDOR, we are committed to sustainability in our operations to reduce environmental impact. This responsibility goes beyond responding to social pressure; we recognize the importance of technology as a key tool to address challenges such as climate change and resource scarcity.

Our corporate social responsibility philosophy is integrated into all aspects of our organization. As market leaders, we use technology to achieve growth and competitiveness, aligned with sustainable and respectful business practices.

SEIDOR as a company

Our actions and goals are in line with the vision of a better world for people and the planet. Some of our most prominent initiatives, in addition to those stipulated in our business code of conduct, include:

• Research and development of technological solutions that promote operational efficiency and minimize environmental impact. An example is 'Act-in 4 Sustainability', a tool designed to help companies define, implement, and measure sustainability strategies.
• Adherence to the United Nations Global Compact in 2014, committing to 10 principles on human rights, the environment, safe working environments, and ethical management.
• Participation in the sustainable cybersecurity pact, promoting a comprehensive approach that includes responsible governance, energy efficiency, circular economy, among other pillars.
• Initiative 'Green Forest Project', where we commit to planting a tree for each new contract signed, offsetting our carbon footprint.
• Regular publication of reports detailing our progress in human rights, environment, labor, and ethical management.

Collaboration with committed suppliers. Google Cloud.

Regarding collaboration with suppliers, at SEIDOR we understand that overcoming sustainability challenges requires a collective effort. That is why we work with suppliers and solutions aligned with our values, such as Google Cloud. A commitment that is not only reflected in the solutions it offers, but also in the goals and actions it carries out as a company.

According to a survey by PwC conducted in 2023, six out of ten Spanish executives plan to increase the budget allocated to cloud technology this year. If you don't want to fall behind, at SEIDOR, we have been helping companies become more sustainable for decades. As an official partner of Google Cloud, we invite you to join this model. Contact us to start your sustainable transformation!