Gallina Blanca | Cloud

Challenge

Gallina Blanca (GB Foods) needed to modernize the appearance of their websites in Spain and Italy (in this case through the Star brand) without losing positioning. In addition, it was necessary for these portals to be scalable and maintainable so that any programmer could make changes to them.

The Gallina Blanca website is one of the most important recipe portals in Spain with over 30,000 recipes and 1 million monthly active users.

Solution

Website using Drupal technology as a CMS and a cloud architecture that allows leveraging Microsoft Azure's PaaS services, including Azure Web Apps. Successfully migrated over 40,000 pages from the previous Gallina Blanca and Star portals.

The design focused on a "content-first" approach to improve user experience and SEO. A mobile-first design was adopted, considering that over 70% of users access from mobile devices. The SCRUM and Agile methodology and co-design accelerated the time-to-market, prioritizing deliverables. All to achieve an effective and continuous redesign.

Result

• Improvement in reputation and digital branding.
• Enhancement in brand experience reflected in a 5% increase in web access from mobile devices.
• SEO positioning improvement by reducing loading time by 41% and a 22% decrease in bounce rate.
• Increased engagement by raising the number of pages viewed per session by 8%.