The first CarPlay App from an automaker

Challenge

Important European automaker requests the development of the first brand app for the CarPlay system as part of the company's brand strategy to adapt to the new digital paradigm of automotive industry.

Modern society is evolving towards a concept of connected, driverless cars, promoting new forms of mobility in which the car must be a channel to connect the user with their context.

Solution

Develop the first brand app on the Apple CarPlay system. We design a long-term brand strategy for the integration of smartphones in the context of the connected car, based on new technologies and actors in the ecosystem.

The app, with IoT technology, allows customers to access data revealing the vehicle's status, offering a new driving experience. The most important functions are MyCar (check all car consumption), Car State (always aware of any warning messages), and Interactive Manual (use the driver's manual through the application).

Results

• Digital transformation of the brand: New digital solution aligned with users' lifestyle.
• Adaptation to the new mobility paradigm: Connected car technology will have a profound impact on road safety, traffic management, and sustainability.
• Facilitates decision-making: Allows leveraging data generated by sensors or actions that can be requested in the car.
• Improves driving experience: The app allows customers to access data revealing the vehicle's status.